There is no doubt that eCommerce and marketplace industry is growing at rapid pace due to COVID-19 outbreak nowadays but starting and running successful multivendor store management is quite daunting task. While launching it, store owner should take care of below things, to make store stand out from the rest:
Market research: The first and foremost thing which you require to do it is market research of your target audience. You have to first understand their needs and according to that prepare a list of which features you need to include. Choose a right business model: There are four different types of the marketplace which are Business to business abbreviated as B2B (buying and selling between businesses), Business to consumer abbreviated as B2C (buying and selling between businesses and consumers), Consumer to consumer abbreviated as C2C (buying and selling between consumer to consumer) and peer to peer marketplace. You will have to choose the right one from these four which is the best suit your needs. Need to decide whether to go with a ready-to-go solution or develop it from scratch: There are two methods of marketplace development- using ready-made eCommerce platform or development from scratch. Both have their own pros and cons. So, you need to know the pros and cons of multivendor marketplace development from scratch or go with ready to solution and choose one that caters to your needs. The vendor gets a right share of sale: know the information of your eCommerce marketplace product value, competitors’ pricing models and customer’s demand and Prepare pricing model for your vendors. Secure payment gateway: There are lots of transaction will take place while shopping. People would like to prefer to shop if they will not ensure whether their payment details are secure or not. For that, you will have to deep dive into knowing the elements that are crucial to the system. Adequate inventory management: To provide the delivery of product in the assigned time period, it is important to manage inventory with perfect management. You will also check the quality of the product before you deliver it to gain the trust of your shoppers. These are very basics and the foremost factors you must make with perfections. With comprehensive and proven strategies, you will be able to get the maximum advantage of it. If you are still facing problem then you make take help of multivendor marketplace Development Company or multivendor marketplace solution provider in middle east.
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With the rise of e-commerce marketplace, you can purchase anything from online stores. Now, everything is online and this saves a lot of time and energy. When it is about grocery, a lot of things are needed on daily basis. Online grocery shopping is a boon for those who do not want to waste their energy in time in the long queues of the supermarket. It not only saves time and money but gives a lot of choices on the same window. Variety of different options is available to fulfill our requirement.
In Saudi Arabia, online grocery mobile apps are showing tremendous growth. It is constantly evolving around in meeting up customer demands and has been successful in gaining a trust of the customer which is visible through the constant rise in the growth rate. These e-commerce grocery store apps are designed specially to fulfill the daily requirements of the customers. Building an e-commerce platform for selling groceries is completely different as compared to other online business apps. The reason for this huge popularity of grocery store apps may differ from person to person but a few common advantages they serve are listed below:
Conclusion: The demand for online apps is constantly rising and it’s clearly visible that there is a massive increase in the trend of installing grocery ordering app among customers in Saudi Arabia. By looking at this immense demand of market many grocery companies are planning to build e-commerce mobile apps. Grocery mobile app development is not an easy task, products must be arranged systematically to give your customers an incredible shopping experience. These apps help buyers in making their shopping experience unique and hassle-free. For the grocery business owners developing an online website is of great benefit. It cut down their cost such as it reduces the need of large warehouses, electricity cost, retail outlets, ground staff salary etc. so basically it is of great benefit for both customers as well as owners. Its important to have an online presence in this age. This particularly applies to businesses if they are to thrive and expand in this digital age. Internet has brought the world closer than it was ever before, it is easier to conduct business across globe today than it was a few decades ago. You can engage a far bigger market demographic with an online store than you could with a physical store. With the arrival of solutions like Mobicommerce’s Magento based multivendor marketplace software, becoming the part of a global community of vendors and catering to customers all around the world has become easier than ever before.
Mobicommerce’s Magento multivendor marketplace has gained prominence in a market saturated with marketplace solutions. Magento is a free open, open-sourced ecommerce store development platform and that is why it is one of the primary choices for businesses debuting in the ecommerce sphere. But there are a host of other advantages too Benefits of Multivendor Website Customer -Vendor Relationships It’s crucial for a business to develop a strong interaction with its consumer base. The dynamic a business shares with its clients decides how successful that business is or will be. A consumer sharing good will about your business has two-fold benefits, one you have secured a repeat customer and two positive feedback leading to new customers visiting your website. Owing to its versatility a multivendor ecommerce marketplace can perform multiple functions like communication with customers. The consumer can immediately reach out to the respective vendors if they encounter any issue with their purchase and get it addressed quickly. It even supports features like live chat. This real time trouble shooting solution is even quicker and also imparts a sense of importance to the consumer Global Presence When a small vendor registers with a big firm marketplace it is not only benefitted by the extensive reach of the firm but is also granted access to the marketplace specific shipping solutions. A small vendor from one region can offer its services to an area that is too remote to be reached out to all by its own. The cost that this very vendor has to invest in logistics too is taken care of by the marketplace owner as it helps in providing a unified shopping experience. Thus, delivery, packaging and shipping all are handled by the administrating firm. Development Time & Costs If a vendor seeks to create his own webstore with a discreet admin panel, they can do that easily in a multivendor marketplace script with just a few clicks, a marketplace provides this facility. Moreover, there is no need for additional investment as the infrastructure required is all there in the marketplace itself. There isn’t any need for an elaborate marketing budget as well you can just pay the marketplace owner to for promoting and listing your products. This can also be settled as commission in the form of percentage of sales the vendor makes monthly or annually. Store Functionality & Management Flexibility The marketplace employs a tiered system where the website owner manages the marketplace as a whole and the vendors control their own online stores within it. They can add or delete a product, and even modify other content to their liking. This results in a set up that is fast and efficient and also creates for the consumer a breeze like shopping experience that flows smoothly without any hurdles. Business Growth As previously mentioned multivendor marketplace boosts business by increasing the market penetration by connecting vendors to remotest of areas. In addition to that you can also make modifications like adding more product catalogs and categories across several stores in the marketplace. Thus, you can determine the size of the ecommerce business you want to put up and even compete with bigger ecommerce players of the world. In recent times the e-retailing of grocery has gained momentum and it’s evident in the fact that the shopping habits of people have changed completely from the past. Today ecommerce offers what customers have come to expect from the market.
Customers now have at their disposal multiple varied ways to access services and products. The mobility offered by mobile apps and smartphones has created a consumer that seeks and does shopping anytime and anywhere. Grocery is one of the latest additions to that shopping list. Major ecommerce players build ecommerce grocery store as they recognize them as a fast paced marketplace. It is predicted that the online grocery market will grow to five times its current size over the course of next decade. Also it is forecasted that upwards of $100 billion will be spent by American consumers on grocery items by the year 2025. The total sales volume of online grocery stores in the US was $14.2 billion in 2017. It is estimated to more than double to $30 billion by 2021 according to a report by Statista. And there are more incentives to building a mobile app to capitalize on this rising market. For instance • Loyal Customers Building a loyal consumer base is an arduous task. Statistically it takes almost 10 times the investment to earn a new consumer as compared to converting an existing one. Moreover report also states an existing consumer contributes to sales 67% more than consumers. Loyalty programs are one of the most effective ways to create brand loyalty. You can offer your existing consumers discounts, exclusive deals, reward points to cash in on their next purchase. Having an online grocery mobile app boosts your accessibility to consumers making your online store available to them 24x7. • Convenience Today’s world is moving at lightning fast speed. Every need and requirement has to be catered to instantly. A small buffering screen on our video streaming irritates us to no end. The same attitude is applicable to all the other aspects, even grocery shopping. People don’t have time anymore to go to a physical store and pick out every single one of their needs. Convenience is the most sought after feature. This is what a mobile app offers, anywhere and anytime. As per a report among residents of metropolitan cities, 25% state that online grocery shopping is their preferred mode of grocery shopping. It is expected to topple the 50% mark in the next few years. All these changes are owed to growing demand for convenience and speed. • Customer Engagement Whilst undertaking grocery mobile app development for your e-grocery store you need to keep in mind the customer engagement. A mobile app frees you from the hassle of going through a third party for feedback and instead engage customers directly and exact user requirement via their reviews. As mentioned earlier instant is the need of the hour. You can make a new customer or break an old one based on the promptness of your services. Your mobile app gives the avenue to offer that prompt service which subsequently boosts revenue. These are the key features that are a must have in a grocery mobile app • Allow App Users to Create Shopping List As you build a grocery mobile app, the very first feature you need to consider is the “Creating a shopping List”. This feature allows the customers to create a grocery list that they want to purchase. Recommended Blog: 10 Features of a Good Grocery App That Allow Shoppers to Save Money Even though it might appear insignificant due its small appearance on the app it is a huge convenience for the consumer when they are looking for a particular product and have no idea about its details. An effective search feature can infinitely boost the usefulness of your app. • Special Deals, Offers & Rewards As stated earlier, incentives are crucial to maintaining consumer loyalty. Recurring offers and special deals for your existing consumer base on their favorite products can go a long way in building your brand loyalty. Your mobile app sign ins give you insights into the shopping habits of all your consumers thus make it relatively easy for you to offer the right deals on the right products. In this manner you not only keep your consumer loyalty intact but also earn good word of mouth which will further bring your more consumers. You can even conduct monthly contests and give your customers their most liked product at lucrative rates. A survey was conducted in the US pre holiday among 1000 shoppers by Leanplum and Branding Brand, it revealed the following.
Thus the problem lies in low conversion rates. Mobile platform is critical in ecommerce sphere. The dynamics of m-commerce are sufficiently varying from desktop ecommerce. The more time you spend trying to learn the user interaction in-app via analytics the more convenient it will be for you to optimize the mobile app conversion rates. 1. Send Push Notifications If mobile phones give consumer access to your store anywhere anytime, it also gives you access to your consumer 24x7. Thus customer engagement becomes a bit easier. Push notifications are one of the best ways to reach your consumer and engage them. If a consumer adds a product to his cart but doesn’t complete the checkout they can be reminded to do so via push notifications. Revenue is in fact increased manifolds when you send push notifications from app or send scale emails. It basically recovers the cost in and itself. According to the report released by LeanPlum and Branding Brand, the amount of push notification consumer engagement shoots up by 2.6 times during Black Friday and the marketers raise the amount of push notifications sent by 2.7 times. Whenever a consumer interacts with a push notification you must ensure a seamless checkout experience. It can be done by
2. Obtain User Feedback The way to continually improve and optimize is to listen to feedback. The consumer always has something to remark on their user experience with apps they interact with regularly. Increasing conversion rates requires customer buy in. The kind of business or market your app caters to is irrelevant in obtaining feedback. To gather feedback you can either go live with the app or create a focus group. You can have a review section inside the app itself where the users can share their two cents about the app which subsequently can be used in developing the next version of the app. After obtaining feedback you can use it to better understand the user behavior using the various analytics solutions available. 3. Apply Visual Mobile Analytics In built analytics in an app will give you more information about user benefiting from the app. Integration of in app analytics makes more information accessible to us and at our fingertips. Analytics data is the key to optimizing your mobile commerce app and thereby significantly raising the consumer conversion rates. Modules like mobile app heat maps tell you the areas on the phone screen which are tapped the most and thereby giving you a comprehensive idea about designing the best possible app navigation for your consumer. 4. Make it Easy to Fill Out Forms It’s a nightmare filling forms on a mobile screen, so much that many of the shoppers quit midway due to the tediousness of the form filling process. In order to boost the conversion rates this has to be tackled. Simplification of form filling process should be the focus. Remove drop down and security captcha for in app accesses as it consumes a lot of time. Adding the option of logging in with social media accounts such as Facebook or Twitter will also save a lot of time which would otherwise be spent in filling up sign up forms. 5. Maximize Usability Be it any of the two objectives the consumer interacts with your app either to make a purchase or to simply browse the products you have to ensure they have the best user experience available, since they are willingly using your app, and you want them to come back again. Consistency, welcoming attitude and lots of offers these are some of the usability factors that come into play. You need to keep it in mind that the consumer isn’t tied to a single device to complete his purchase and she can use multiple devices before he completes his purchase. A mobile app might serve merely the browsing purpose and the actual purchase is made using the desktop site. Therefore the branding consistency becomes important here. If your mobile app doesn’t reflect your desktop website branding it can create confusion in your consumer base and thus your usability will plummet in ratings. Grocery business is one of the evergreen businesses as daily needs are something which no one can avoid. Still retailers and local grocers are facing issues in generating required sales. With brands like Grofers and Big Basket being popular, the store owners have already opted grocery app development as grocery app is the next big thing in the online domain, and is expected to reach around $1 trillionby 2020.
According to a report by Nielsen, one- fourth of consumers around the world are already ordering groceries through apps or websites for getting groceries delivered at home and more than 55% of consumers are willing to shop grocery online in near future. Also, online grocery sales in U.S summed up to14.2 billion U.S. dollars in 2017 and are expected to reach up to 30 billion U.S. dollars by 2021. As per the statistics, the revenue generated by global online grocery market is around 48 billion U.S. dollars and is expected to reach approximately 150 billion U.S. dollars by 2025.As the above facts state the potential of grocery market still the grocers are encountering challenges in generating orders out of their grocery store. To get more orders out of your grocery app, try including the below features: 1. Quick & Easy Search Give ease to your customers in searching required products with features such as sorting and filters with proper grouping. Make their grocery shopping a quick one to let them visit you again and again. 2. Schedule Deliveries Provide your customers with a calendar where they can select their preferred delivery slots based on their availability. This would be helpful both the ways to you as well as to your customers too. 3. Re-Order Button Well as tradition, many of customers prefer phone orders just because they can instruct their grocer to send the previous order again. This can be done in app too with Reorder feature where referring to the order history, reordering can be done with just a single click and your customer can save the product search and shopping time. 4. Order Tracking Facilitate your customers to track their orders and let them know their order status in real time. You can also send them alerts to keep them updated. 5. Rating &Review Allow your customers to review your products and services in order to build trust among them as well as other shoppers too. 6. Store Pickup Give them a blend of online and offline i.e. allow them to order online and pickup from a nearby store at their convenience. 7. Store Locator Well in case if any of your customers wants to visit you for the store pick up delivery type or may be for redeeming your coupons, help them to locate your store closest to them and serve them using a map. 8. Push Notification Send promo offer, discounts, deals, new arrivals and many more to your customers and generate sales out of it. You can also send reminders and transactional receipts via this. 9. Deep Link Drive your customer directly to a particular product page, category page or any offer page with just a click. Deep link is quiet beneficial if used in emailer, social campaigns or blog posts. 10. Multiple Payment Options Payment is something which requires trust. Give your customer a secured channel to make a hassle free payment. Also provide them series of payment options in order to reduce the cart abandonment. Now that you are well versed with what all you require while developing your grocery mobile app, you can search for service providers accordingly. If you have already developed your online grocery store, get the required features integrated and enjoy the revenue through it. |
AuthorI am Audrey Zack. I have a very strong background in technology and development with a passion for creating innovative design and developing simple solutions to challenging problems. I believe in result oriented and innovative project skills with top tier strategy, experience and technology. Archives
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