Grocery business is one of the evergreen businesses as daily needs are something which no one can avoid. Still retailers and local grocers are facing issues in generating required sales. With brands like Grofers and Big Basket being popular, the store owners have already opted grocery app development as grocery app is the next big thing in the online domain, and is expected to reach around $1 trillionby 2020.
According to a report by Nielsen, one- fourth of consumers around the world are already ordering groceries through apps or websites for getting groceries delivered at home and more than 55% of consumers are willing to shop grocery online in near future. Also, online grocery sales in U.S summed up to14.2 billion U.S. dollars in 2017 and are expected to reach up to 30 billion U.S. dollars by 2021. As per the statistics, the revenue generated by global online grocery market is around 48 billion U.S. dollars and is expected to reach approximately 150 billion U.S. dollars by 2025.As the above facts state the potential of grocery market still the grocers are encountering challenges in generating orders out of their grocery store. To get more orders out of your grocery app, try including the below features: 1. Quick & Easy Search Give ease to your customers in searching required products with features such as sorting and filters with proper grouping. Make their grocery shopping a quick one to let them visit you again and again. 2. Schedule Deliveries Provide your customers with a calendar where they can select their preferred delivery slots based on their availability. This would be helpful both the ways to you as well as to your customers too. 3. Re-Order Button Well as tradition, many of customers prefer phone orders just because they can instruct their grocer to send the previous order again. This can be done in app too with Reorder feature where referring to the order history, reordering can be done with just a single click and your customer can save the product search and shopping time. 4. Order Tracking Facilitate your customers to track their orders and let them know their order status in real time. You can also send them alerts to keep them updated. 5. Rating &Review Allow your customers to review your products and services in order to build trust among them as well as other shoppers too. 6. Store Pickup Give them a blend of online and offline i.e. allow them to order online and pickup from a nearby store at their convenience. 7. Store Locator Well in case if any of your customers wants to visit you for the store pick up delivery type or may be for redeeming your coupons, help them to locate your store closest to them and serve them using a map. 8. Push Notification Send promo offer, discounts, deals, new arrivals and many more to your customers and generate sales out of it. You can also send reminders and transactional receipts via this. 9. Deep Link Drive your customer directly to a particular product page, category page or any offer page with just a click. Deep link is quiet beneficial if used in emailer, social campaigns or blog posts. 10. Multiple Payment Options Payment is something which requires trust. Give your customer a secured channel to make a hassle free payment. Also provide them series of payment options in order to reduce the cart abandonment. Now that you are well versed with what all you require while developing your grocery mobile app, you can search for service providers accordingly. If you have already developed your online grocery store, get the required features integrated and enjoy the revenue through it.
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AuthorI am Audrey Zack. I have a very strong background in technology and development with a passion for creating innovative design and developing simple solutions to challenging problems. I believe in result oriented and innovative project skills with top tier strategy, experience and technology. Archives
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