A survey was conducted in the US pre holiday among 1000 shoppers by Leanplum and Branding Brand, it revealed the following.
Thus the problem lies in low conversion rates. Mobile platform is critical in ecommerce sphere. The dynamics of m-commerce are sufficiently varying from desktop ecommerce. The more time you spend trying to learn the user interaction in-app via analytics the more convenient it will be for you to optimize the mobile app conversion rates. 1. Send Push Notifications If mobile phones give consumer access to your store anywhere anytime, it also gives you access to your consumer 24x7. Thus customer engagement becomes a bit easier. Push notifications are one of the best ways to reach your consumer and engage them. If a consumer adds a product to his cart but doesn’t complete the checkout they can be reminded to do so via push notifications. Revenue is in fact increased manifolds when you send push notifications from app or send scale emails. It basically recovers the cost in and itself. According to the report released by LeanPlum and Branding Brand, the amount of push notification consumer engagement shoots up by 2.6 times during Black Friday and the marketers raise the amount of push notifications sent by 2.7 times. Whenever a consumer interacts with a push notification you must ensure a seamless checkout experience. It can be done by
2. Obtain User Feedback The way to continually improve and optimize is to listen to feedback. The consumer always has something to remark on their user experience with apps they interact with regularly. Increasing conversion rates requires customer buy in. The kind of business or market your app caters to is irrelevant in obtaining feedback. To gather feedback you can either go live with the app or create a focus group. You can have a review section inside the app itself where the users can share their two cents about the app which subsequently can be used in developing the next version of the app. After obtaining feedback you can use it to better understand the user behavior using the various analytics solutions available. 3. Apply Visual Mobile Analytics In built analytics in an app will give you more information about user benefiting from the app. Integration of in app analytics makes more information accessible to us and at our fingertips. Analytics data is the key to optimizing your mobile commerce app and thereby significantly raising the consumer conversion rates. Modules like mobile app heat maps tell you the areas on the phone screen which are tapped the most and thereby giving you a comprehensive idea about designing the best possible app navigation for your consumer. 4. Make it Easy to Fill Out Forms It’s a nightmare filling forms on a mobile screen, so much that many of the shoppers quit midway due to the tediousness of the form filling process. In order to boost the conversion rates this has to be tackled. Simplification of form filling process should be the focus. Remove drop down and security captcha for in app accesses as it consumes a lot of time. Adding the option of logging in with social media accounts such as Facebook or Twitter will also save a lot of time which would otherwise be spent in filling up sign up forms. 5. Maximize Usability Be it any of the two objectives the consumer interacts with your app either to make a purchase or to simply browse the products you have to ensure they have the best user experience available, since they are willingly using your app, and you want them to come back again. Consistency, welcoming attitude and lots of offers these are some of the usability factors that come into play. You need to keep it in mind that the consumer isn’t tied to a single device to complete his purchase and she can use multiple devices before he completes his purchase. A mobile app might serve merely the browsing purpose and the actual purchase is made using the desktop site. Therefore the branding consistency becomes important here. If your mobile app doesn’t reflect your desktop website branding it can create confusion in your consumer base and thus your usability will plummet in ratings.
2 Comments
|
AuthorI am Audrey Zack. I have a very strong background in technology and development with a passion for creating innovative design and developing simple solutions to challenging problems. I believe in result oriented and innovative project skills with top tier strategy, experience and technology. Archives
March 2020
Categories
All
|