In recent times the e-retailing of grocery has gained momentum and it’s evident in the fact that the shopping habits of people have changed completely from the past. Today ecommerce offers what customers have come to expect from the market.
Customers now have at their disposal multiple varied ways to access services and products. The mobility offered by mobile apps and smartphones has created a consumer that seeks and does shopping anytime and anywhere. Grocery is one of the latest additions to that shopping list. Major ecommerce players build ecommerce grocery store as they recognize them as a fast paced marketplace. It is predicted that the online grocery market will grow to five times its current size over the course of next decade. Also it is forecasted that upwards of $100 billion will be spent by American consumers on grocery items by the year 2025. The total sales volume of online grocery stores in the US was $14.2 billion in 2017. It is estimated to more than double to $30 billion by 2021 according to a report by Statista. And there are more incentives to building a mobile app to capitalize on this rising market. For instance • Loyal Customers Building a loyal consumer base is an arduous task. Statistically it takes almost 10 times the investment to earn a new consumer as compared to converting an existing one. Moreover report also states an existing consumer contributes to sales 67% more than consumers. Loyalty programs are one of the most effective ways to create brand loyalty. You can offer your existing consumers discounts, exclusive deals, reward points to cash in on their next purchase. Having an online grocery mobile app boosts your accessibility to consumers making your online store available to them 24x7. • Convenience Today’s world is moving at lightning fast speed. Every need and requirement has to be catered to instantly. A small buffering screen on our video streaming irritates us to no end. The same attitude is applicable to all the other aspects, even grocery shopping. People don’t have time anymore to go to a physical store and pick out every single one of their needs. Convenience is the most sought after feature. This is what a mobile app offers, anywhere and anytime. As per a report among residents of metropolitan cities, 25% state that online grocery shopping is their preferred mode of grocery shopping. It is expected to topple the 50% mark in the next few years. All these changes are owed to growing demand for convenience and speed. • Customer Engagement Whilst undertaking grocery mobile app development for your e-grocery store you need to keep in mind the customer engagement. A mobile app frees you from the hassle of going through a third party for feedback and instead engage customers directly and exact user requirement via their reviews. As mentioned earlier instant is the need of the hour. You can make a new customer or break an old one based on the promptness of your services. Your mobile app gives the avenue to offer that prompt service which subsequently boosts revenue. These are the key features that are a must have in a grocery mobile app • Allow App Users to Create Shopping List As you build a grocery mobile app, the very first feature you need to consider is the “Creating a shopping List”. This feature allows the customers to create a grocery list that they want to purchase. Recommended Blog: 10 Features of a Good Grocery App That Allow Shoppers to Save Money Even though it might appear insignificant due its small appearance on the app it is a huge convenience for the consumer when they are looking for a particular product and have no idea about its details. An effective search feature can infinitely boost the usefulness of your app. • Special Deals, Offers & Rewards As stated earlier, incentives are crucial to maintaining consumer loyalty. Recurring offers and special deals for your existing consumer base on their favorite products can go a long way in building your brand loyalty. Your mobile app sign ins give you insights into the shopping habits of all your consumers thus make it relatively easy for you to offer the right deals on the right products. In this manner you not only keep your consumer loyalty intact but also earn good word of mouth which will further bring your more consumers. You can even conduct monthly contests and give your customers their most liked product at lucrative rates.
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AuthorI am Audrey Zack. I have a very strong background in technology and development with a passion for creating innovative design and developing simple solutions to challenging problems. I believe in result oriented and innovative project skills with top tier strategy, experience and technology. Archives
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