In 2016, Google published the research, showing that 58% of mobile device users were utilizing their smartphones for monitoring prices, offers, and discounts, checking reviews, comparing products, and even buying products. Moreover, 66% of these people used their device for making a purchase once a week and even more often. With the rise of smartphones and strengthened internet connectivity, mobile apps are quickly becoming the prime choice for online shopping slowly displacing desktops in ecommerce sales volume. With this backdrop for ecommerce business owners it has become indispensable to have a robust mobile app solution. How exactly does mobile phone as a platform help an ecommerce business grow
Read More: How to integrate mobile extension in magento 2 eCommerce store and why Development of loyalty One of the edges mobile apps have over their website counterparts is their ability to create a brand loyalty. The various rewards system and loyalty program that come with ecommerce mobile app ensure consumer repetition. 67 percent of the online shoppers who shop on their smartphones and tablets prefer to shop via application offered by their favorite brand, states a data recorded by Adobe. Thus, a stronger bond is forged between online stores and customers. Importance of Push Notifications Ecommerce mobile apps have another unique feature, push notifications. They play a crucial role in keeping the customers updated with the latest product arrivals or sale offers. This helps create brand awareness. A magento ecommerce mobile app plays an important role in devising of different marketing strategies. Just make sure you maintain the fine balance between avoiding over dosage of push notification and customer retention rate. Improved Usability User experience is extremely important. Combined with quick page loading and enhanced utility. This can put up an extremely good impression for your brand before your customers. Also, it should not take more than 3 seconds to load otherwise people lose interest. The pages in the app are quick to load with a buttery smooth transitions between pages. Increased conversion rates Conversion rates have climbed up,courtesy, a combination of simple navigation, usability and satisfying UX. According to a research by Criteo mobile app users who completed desired purchase were higher in no. than desktop and mobile websites. Subsequently, the magento ecommerce mobile app have three times the conversion rates of any mobile websites and one and a half time the conversion rate of desktop versions. Further cementing the importance of magento ecommerce app is that the likelihood of 4.6 times more product views in the app than in a mobile browser as the display for mobile devices is optimized for item display. Furthermore, the apps have 140 and 130% higher average order value when compared to the mobile and desktop, respectively. Summary Thus in the current dynamic atmosphere of ecommerce every participant must realise the the value and significance of a magento ecommerce mobile app builder. To develop the best possible ecommerce app for your store, you must use the best in class app development product, a magento app builder. This not only builds your app but simultaneously also prepares your ecommerce website.
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AuthorI am Audrey Zack. I have a very strong background in technology and development with a passion for creating innovative design and developing simple solutions to challenging problems. I believe in result oriented and innovative project skills with top tier strategy, experience and technology. Archives
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