A survey was conducted in the US pre holiday among 1000 shoppers by Leanplum and Branding Brand, it revealed the following.
Thus the problem lies in low conversion rates. Mobile platform is critical in ecommerce sphere. The dynamics of m-commerce are sufficiently varying from desktop ecommerce. The more time you spend trying to learn the user interaction in-app via analytics the more convenient it will be for you to optimize the mobile app conversion rates. 1. Send Push Notifications If mobile phones give consumer access to your store anywhere anytime, it also gives you access to your consumer 24x7. Thus customer engagement becomes a bit easier. Push notifications are one of the best ways to reach your consumer and engage them. If a consumer adds a product to his cart but doesn’t complete the checkout they can be reminded to do so via push notifications. Revenue is in fact increased manifolds when you send push notifications from app or send scale emails. It basically recovers the cost in and itself. According to the report released by LeanPlum and Branding Brand, the amount of push notification consumer engagement shoots up by 2.6 times during Black Friday and the marketers raise the amount of push notifications sent by 2.7 times. Whenever a consumer interacts with a push notification you must ensure a seamless checkout experience. It can be done by
2. Obtain User Feedback The way to continually improve and optimize is to listen to feedback. The consumer always has something to remark on their user experience with apps they interact with regularly. Increasing conversion rates requires customer buy in. The kind of business or market your app caters to is irrelevant in obtaining feedback. To gather feedback you can either go live with the app or create a focus group. You can have a review section inside the app itself where the users can share their two cents about the app which subsequently can be used in developing the next version of the app. After obtaining feedback you can use it to better understand the user behavior using the various analytics solutions available. 3. Apply Visual Mobile Analytics In built analytics in an app will give you more information about user benefiting from the app. Integration of in app analytics makes more information accessible to us and at our fingertips. Analytics data is the key to optimizing your mobile commerce app and thereby significantly raising the consumer conversion rates. Modules like mobile app heat maps tell you the areas on the phone screen which are tapped the most and thereby giving you a comprehensive idea about designing the best possible app navigation for your consumer. 4. Make it Easy to Fill Out Forms It’s a nightmare filling forms on a mobile screen, so much that many of the shoppers quit midway due to the tediousness of the form filling process. In order to boost the conversion rates this has to be tackled. Simplification of form filling process should be the focus. Remove drop down and security captcha for in app accesses as it consumes a lot of time. Adding the option of logging in with social media accounts such as Facebook or Twitter will also save a lot of time which would otherwise be spent in filling up sign up forms. 5. Maximize Usability Be it any of the two objectives the consumer interacts with your app either to make a purchase or to simply browse the products you have to ensure they have the best user experience available, since they are willingly using your app, and you want them to come back again. Consistency, welcoming attitude and lots of offers these are some of the usability factors that come into play. You need to keep it in mind that the consumer isn’t tied to a single device to complete his purchase and she can use multiple devices before he completes his purchase. A mobile app might serve merely the browsing purpose and the actual purchase is made using the desktop site. Therefore the branding consistency becomes important here. If your mobile app doesn’t reflect your desktop website branding it can create confusion in your consumer base and thus your usability will plummet in ratings.
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Grocery business is one of the evergreen businesses as daily needs are something which no one can avoid. Still retailers and local grocers are facing issues in generating required sales. With brands like Grofers and Big Basket being popular, the store owners have already opted grocery app development as grocery app is the next big thing in the online domain, and is expected to reach around $1 trillionby 2020.
According to a report by Nielsen, one- fourth of consumers around the world are already ordering groceries through apps or websites for getting groceries delivered at home and more than 55% of consumers are willing to shop grocery online in near future. Also, online grocery sales in U.S summed up to14.2 billion U.S. dollars in 2017 and are expected to reach up to 30 billion U.S. dollars by 2021. As per the statistics, the revenue generated by global online grocery market is around 48 billion U.S. dollars and is expected to reach approximately 150 billion U.S. dollars by 2025.As the above facts state the potential of grocery market still the grocers are encountering challenges in generating orders out of their grocery store. To get more orders out of your grocery app, try including the below features: 1. Quick & Easy Search Give ease to your customers in searching required products with features such as sorting and filters with proper grouping. Make their grocery shopping a quick one to let them visit you again and again. 2. Schedule Deliveries Provide your customers with a calendar where they can select their preferred delivery slots based on their availability. This would be helpful both the ways to you as well as to your customers too. 3. Re-Order Button Well as tradition, many of customers prefer phone orders just because they can instruct their grocer to send the previous order again. This can be done in app too with Reorder feature where referring to the order history, reordering can be done with just a single click and your customer can save the product search and shopping time. 4. Order Tracking Facilitate your customers to track their orders and let them know their order status in real time. You can also send them alerts to keep them updated. 5. Rating &Review Allow your customers to review your products and services in order to build trust among them as well as other shoppers too. 6. Store Pickup Give them a blend of online and offline i.e. allow them to order online and pickup from a nearby store at their convenience. 7. Store Locator Well in case if any of your customers wants to visit you for the store pick up delivery type or may be for redeeming your coupons, help them to locate your store closest to them and serve them using a map. 8. Push Notification Send promo offer, discounts, deals, new arrivals and many more to your customers and generate sales out of it. You can also send reminders and transactional receipts via this. 9. Deep Link Drive your customer directly to a particular product page, category page or any offer page with just a click. Deep link is quiet beneficial if used in emailer, social campaigns or blog posts. 10. Multiple Payment Options Payment is something which requires trust. Give your customer a secured channel to make a hassle free payment. Also provide them series of payment options in order to reduce the cart abandonment. Now that you are well versed with what all you require while developing your grocery mobile app, you can search for service providers accordingly. If you have already developed your online grocery store, get the required features integrated and enjoy the revenue through it. In 2016, Google published the research, showing that 58% of mobile device users were utilizing their smartphones for monitoring prices, offers, and discounts, checking reviews, comparing products, and even buying products. Moreover, 66% of these people used their device for making a purchase once a week and even more often. With the rise of smartphones and strengthened internet connectivity, mobile apps are quickly becoming the prime choice for online shopping slowly displacing desktops in ecommerce sales volume. With this backdrop for ecommerce business owners it has become indispensable to have a robust mobile app solution. How exactly does mobile phone as a platform help an ecommerce business grow
Read More: How to integrate mobile extension in magento 2 eCommerce store and why Development of loyalty One of the edges mobile apps have over their website counterparts is their ability to create a brand loyalty. The various rewards system and loyalty program that come with ecommerce mobile app ensure consumer repetition. 67 percent of the online shoppers who shop on their smartphones and tablets prefer to shop via application offered by their favorite brand, states a data recorded by Adobe. Thus, a stronger bond is forged between online stores and customers. Importance of Push Notifications Ecommerce mobile apps have another unique feature, push notifications. They play a crucial role in keeping the customers updated with the latest product arrivals or sale offers. This helps create brand awareness. A magento ecommerce mobile app plays an important role in devising of different marketing strategies. Just make sure you maintain the fine balance between avoiding over dosage of push notification and customer retention rate. Improved Usability User experience is extremely important. Combined with quick page loading and enhanced utility. This can put up an extremely good impression for your brand before your customers. Also, it should not take more than 3 seconds to load otherwise people lose interest. The pages in the app are quick to load with a buttery smooth transitions between pages. Increased conversion rates Conversion rates have climbed up,courtesy, a combination of simple navigation, usability and satisfying UX. According to a research by Criteo mobile app users who completed desired purchase were higher in no. than desktop and mobile websites. Subsequently, the magento ecommerce mobile app have three times the conversion rates of any mobile websites and one and a half time the conversion rate of desktop versions. Further cementing the importance of magento ecommerce app is that the likelihood of 4.6 times more product views in the app than in a mobile browser as the display for mobile devices is optimized for item display. Furthermore, the apps have 140 and 130% higher average order value when compared to the mobile and desktop, respectively. Summary Thus in the current dynamic atmosphere of ecommerce every participant must realise the the value and significance of a magento ecommerce mobile app builder. To develop the best possible ecommerce app for your store, you must use the best in class app development product, a magento app builder. This not only builds your app but simultaneously also prepares your ecommerce website. Our smart phones are exchanging other devices in our lives such as video cameras, computers, iPods, etc. They are changing the way in which we do everything, such as the way we order food. In an age of being able to text rather than call, restaurants have uncovered to adopt this strategy of communication with online ordering systems.
Now, you can order your take-out or delivery with simply a few simple clicks through online ordering systems and applications such as GrubHub, Seamless, and even more. Some greater franchises, like Domino's, have even their own restaurant app for food delivery. This kind of new way of placing your order is growing rapidly among the list of youthful generations. According to QSRweb, 52% of the US web users would likely use a smartphone or tablet for ordering take-out and delivery if possible, with 74% of millennials expressing involvement in doing so. It's needless to say that if you own or operate a restaurant that offers take-out or delivery, you should think of an online food ordering system.
ReadMore: How to Mobilize your Restaurant Business in the Smartest Ways?
The best solution to enable a Magento based ecommerce store do business via a mobile app within a few hours and which stays in synch with the current store is the Magento 2 mobile app extension.
It is a versatile platform to build native mobile apps that accept payments via several gateways, helps customer in locating the store, deliver push notifications and be compatible with multiple mobile versions. Not only this but also, managing catalogs, ratings and product reviews is now easier for merchants. They can even provide 24/7 customer care with integration of chat and streamline the checkout process by means of auto filling of address. Reasons To choose Native Magento 2 mobile app extension The native mobile app extension offered by Magento 2 store has numerous advantages for the customers and merchants. They are mentioned below:
There two ways to add a mobile extension to your Magento 2 e-commerce store. One is by FTP Step 1 Download MobiCommerce Magento extension. Step 2 Unzip the downloaded zip extension file. After extraction you will see 5 folders “app”, ”js”, “media”, “MobiSetting”, “skin” and a file “mobiresize.php”. Step 3 Connect your site to your Magento Site root folder. It shouldn’t be a cause for concern since it won’t overwrite any preexisting files. It will only add new files to the folder. Step 4 Clear the Magento cache by going to Admin Panel>System Tab>Cache Management also refresh all existing cache types. Your Magento 2 store now has a mobile app extension added to it. Summary Magento 2 Mobile app extension /add ons in one’s magento based e-commerce store make it very versatile and user friendly. The native extension offers numerous benefits over third party offerings. The addition via FTP is a very convenient and swift process of installing the mobile app extension in your magento 2 based store. |
AuthorI am Audrey Zack. I have a very strong background in technology and development with a passion for creating innovative design and developing simple solutions to challenging problems. I believe in result oriented and innovative project skills with top tier strategy, experience and technology. Archives
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